Wordmark Exploration · v1

IAXAI — Logo Refinements

Palette shift to framework colors. True interlocking weave. X as coupling emphasis. Angular geometry. .ai treatment options.

01 Core — True Interlock

Navy I's (Insight/Intelligence) woven with teal AXA (operational core). True alternating interlock — green in front at some crossings, blue in front at others. No hierarchy between systems.

#0D1B2A Navy
#2A9D8F Teal
02 Clean Geometric — Uniform Strokes

Simplified geometry. All strokes same width. Clearer letter separation with thin white gaps preserving the weave. X given slightly more mass at the crossing. Optimized for smaller reproduction.

#0D1B2A Navy
#2A9D8F Teal
03 Roots & Canopy Palette

Direct analogy mapping: earth tones for the I's (Insight/Intelligence = the root system, the hidden diagnostic) and forest green for AXA (the visible delivery canopy). Reinforces the core metaphor in the mark itself.

#5C4033 Earth
#2D6A4F Forest
#B08968 Earth (on dark)
#40916C Canopy (on dark)
04 X Emphasis — Coupling Point

The X is the coupling — where the Reality Ledger converts to the Delivery Ledger. Here the X gets a third color (coral/amber accent) to mark the conversion point. The rest stays navy/teal. The X becomes the visual center of gravity.

Navy — I
Teal — A,A
Coral — X
05 Full Lockup — IAXAI.ai

The .ai extension in a lighter weight, slightly smaller, as a domain suffix. The mark reads as the discipline; the extension reads as the platform. Two treatments: inline and stacked.

ai
.ai
The Ledger Disciplines Operating System
— Design Notes —
Notes Recommendations

Palette: Variants 01/02/04 using the navy + teal framework palette distance the mark from AXA Insurance's blue-on-blue and anchor it in the visual system already established across all your documents. Variant 03 (earth/forest) is the most direct metaphor carrier but may read too earthy for a technology-forward brand.

X emphasis (Variant 04): The three-color treatment with coral X is the strongest conceptual signal — it makes the coupling point visually unmistakable. But it adds complexity. For a primary mark, the two-color versions are cleaner. The coral X could work as a secondary treatment or animated state.

True interlock: The alternating weave (green crossing in front at bottom-left and top-right, navy crossing in front elsewhere) is subtle at small sizes. It matters more at large scale — presentations, wall displays, website hero. At favicon size, the weave reads as a unified mass, which is fine.

.ai lockup: The inline version (Variant 05, first) works best for horizontal applications. The stacked version works for square formats and favicons. The tagline version is your full formal lockup.

Next step: These are geometric explorations — directional, not final. A type designer would refine stroke weights, optical corrections at intersections, and the precise interlock geometry. But the structural decisions — palette, interlock direction, X emphasis, .ai treatment — can be locked from these.